Wilcon Depot’s journey began with a modest 60 sqm store along Quezon Avenue, operating as Wilcon Builder's Supply, Inc. What started as a single store aimed at providing quality construction and finishing materials has now grown into a nationwide leader in home improvement.

Wilcon’s first step into Mindanao was in 2002 with the opening of Wilcon Depot Matina in Davao City. This marked a significant milestone as we expanded our reach beyond Luzon, bringing premium building and home improvement products to more Filipino homes.

Wilcon introduced its depot format stores in Las Piñas, Alabang, covering 10,000 sqm. This new format allowed us to showcase a broader range of products, offering customers a more immersive and comprehensive shopping experience for all their home needs.

Wilcon introduced small-format stores under the “Wilcon Home Essentials” brand, making it easier for customers to find everyday home improvement items. In 2023, these stores were rebranded as DO IT WILCON, offering upgraded shopping experience for DIY enthusiasts and busy homeowners.

Wilcon Depot expanded its presence to the Visayas by opening its first branch in Talisay City, Cebu, marking a significant milestone as it entered the Queen City of the South, bringing quality home improvement products closer to more customers in the Philippines.

Wilcon Depot introduced its groundbreaking Virtual Reality Store Experience, allowing customers to explore products in an immersive, digital format. This innovation redefined the shopping experience, providing an interactive and futuristic way for customers to browse and make informed decisions.

The launch of the My Wilcon App revolutionized customer engagement by enabling real-time tracking of points, offering exclusive promotions, and providing tiered membership benefits. It enhanced the shopping experience, empowering customers with greater convenience and access to personalized rewards and deals.

Proudly achieved a remarkable milestone with the opening of its 100th store in Lubao, Pampanga, marking an end to their #FlyingHighTo100 campaign.

Wilcon has gone beyond 100 stores, opening its first Premier Outlet Depot branch in Subic Bay Freeport Zone. In addition to this milestone, Wilcon marked 2025 with meaningful initiatives and consistently highlighted its corporate social responsibility, from the 8th Wilcon Cup and cultural collaborations to the DIW Book 2 launch and earning top honors at the Retail Asia Awards.