Wilcon Depot, the leading home improvement and construction retailer, takes a step towards a greener future with Sustainable Choice Media Launch on March 26, 2023 at Wilcon Depot Balintawak. The sustainable home improvement initiative campaign is an initiative that aligns with Wilcon Depot’s belief in creating a better and more sustainable future for all. Present at the event were;
Photo from (L-R) Wilcon Depot AVP for Sales and Operations Francisco Lazaro, Rowell Suarez, Harvy Cruz, President and CEO Lorraine Belo – Cincochan, SEVP and COO Rosemarie Bosch- Ong, AVP for Sales and Operations Desiree Cuerdo, Rubylyn Candelaria and Erine Borja.
Wilcon Depot, the Philippines’ leading home improvement and construction supply retailer, strengthened its adherence to sustainable living with its “Wilcon Sustainable Choice” Campaign on May 26, 2023 at Wilcon Depot Balintawak.
With years of embracing sustainable practices across various aspects of the business, Wilcon Depot has taken its commitment to sustainability a step further through this campaign. The event was attended by Wilcon executives, AVPs, and various media partners who were enthusiastic about the company’s move toward sustainability.
The event commenced with a warm welcome from Rosemarie Bosch-Ong, Wilcon Depot’s SEVP-COO, as she welcomed the attendees and introduced the company’s unwavering commitment to sustainability. She elaborated on the various sustainable initiatives of Wilcon Depot’s Sustainable Choice program, “We believe that sustainability starts with every one of us, from the individual to the organizational level. By making environmentally responsible choices, we can collectively make a difference in creating a better and more sustainable future. That is why we encourage everyone to join us in making sustainable choices by supporting products that promote green living and reduce our impact on the environment.”
Wilcon Depot’s mission toward sustainability started years ago, and the company has been making impressive strides through various campaigns and initiatives in promoting eco-friendly business practices.
To further promote sustainable living, Wilcon has placed ‘Sustainable Choice’ tags on its products to help customers easily identify the eco-friendly options that are available in stores. These eco-friendly products range from building materials, sanitarywares, housewares, outdoor and indoor living items. Wilcon will innovate and expand the product offering to include more sustainable, ethically made, and safe products for customers by nurturing supplier relationships and considering the full product life cycle.
Wilcon Depot also offers home products and solutions that conform to energy and environmental design factors such as durability, easily recyclable or reusable, free of toxic materials, energy efficiency, zero or low emissions of toxic chemicals, manufactured in a low-pollution process, and low maintenance, for instance, Wilcon has Pozzi, a sanitaryware brand that integrates water-saving features, which lessen water usage by means of its dual lever flush. Wilcon also brings Alphalux, an energy-efficient lighting solution that can significantly reduce energy consumption, which not only helps to conserve natural resources but also saves homeowners money on their energy bills.
The company understands the importance of using recycled materials in products that’s why they carry items that are made of up to 98% recycled materials. By choosing these products, customers can help to reduce waste and support a circular economy, where materials are recycled and reused instead of being disposed of in landfills.
During the speech of President and CEO Lorraine Belo-Cincochan, she emphasized that Wilcon Depot’s commitment to sustainability extends far beyond corporate social responsibility. “These are just small steps, but we believe that every little progress counts in making a big difference. And as we move forward with our sustainability initiatives, we will continue to prioritize our role as responsible citizens while also driving innovation and growth in our industry”.
Wilcon Depot continues to offer home products and solutions that conform to energy and environmental design factors such as durability, easily recyclable or reusable, free of toxic materials, energy efficiency, zero or low emissions of toxic chemicals, manufactured in a low-pollution process, and low maintenance, for instance, Wilcon has Pozzi, a sanitaryware brand that integrates water-saving features, which lessen water usage by means of its dual lever flush. Wilcon also brings Alphalux, an energy-efficient lighting solution that can significantly reduce energy consumption, which not only helps to conserve natural resources but also saves homeowners money on their energy bills.
Aside from offering eco-friendly products, Wilcon Depot also has solar power installations in almost 60% of its stores, which augment their daily energy consumption. In order to include sustainable practices and solutions in its business, the company intends to install solar electricity at all of its operating locations nationwide. Utilizing renewable energy is a smart investment in terms of electricity consumption for daily shop operations.
In addition, the company also implemented a plastic reduction program and increased energy efficiency through the use of LED lighting systems and HVAC units to improve indoor air quality and provide comfort for everyone inside warehouses. The company also educates employees and customers on eco-friendly practices.
Waste management is another important sustainability practice adopted by Wilcon Depot. The company has implemented a waste management program that includes recycling, composting, and responsible disposal of hazardous materials.
Wilcon Depot also conducts various community outreach programs to promote sustainability and environmental awareness. The company partners with local organizations to organize tree-planting activities and eco-friendly seminars for its employees and customers.
Furthermore, Wilcon Depot envisions itself as a trailblazer in the home improvement and construction industry, leading the way in sustainability. The company is committed to enhancing the customer experience by continuously innovating to offer more green-certified products, reducing its carbon footprint, and caring for its people and communities. As a retailer, Wilcon Depot strives to assist customers in making a positive impact on the environment while still achieving their home improvement goals. The company believes that sustainability is not just a choice but a responsibility.
For more information about Wilcon, you can log on to www.wilcon.com.ph or follow their social media accounts on Facebook, Instagram, Tiktok and subscribe and connect with them on Viber Community, LinkedIn, and YouTube.