Wilcon Depot Leads the Way in Innovation at PHILBEX Cebu 2024

Wilcon Depot once again displayed an impressive product line and services at the annual PHILBEX Cebu on September 12-15, at 1C3 CONVENTION CENTER Cebu. The retail giant presented innovative and sustainable home improvements and construction needs in sync with this year’s theme “Drawn to Ascendency.”

Superior product quality and services have made Wilcon a household name in home and building needs. Aside from its #FlyingHighto100 expansion campaign, Wilcon always makes its products and services accessible to its customers. Its participation in PHILBEX allows Wilcon to communicate its key message of support to a more receptive audience in Visayas.

The Philippine Building and Construction Exposition Cebu, or simply PHILBEX Cebu,   serves as another regional leg of the iconic WORLDBEX in Manila. PHILBEX Cebu has quickly grown into the region’s biggest and most comprehensive building and construction trade event in Visayas. It envisions to empower the region’s construction and design sector by providing local players a premium-grade platform and a venue to foster meaningful connections. It brings together industry and retail players from far and wide to one location all at the same time,

Over two decades later after PHILBEX Cebu was introduced in 1997 as a regional leg of WORLDBEX, it has driven the Cebuano construction and design industry to greater heights. The  Visayas region now houses 11 Wilcon Depot big-box stores. The increasing visibility of Wilcon in Visayas mirrors the growing needs of the region for home improvement and building supplies. 

As a trusted building partner with a longstanding commitment to quality, sustainability, and innovation, Wilcon  carries through excellence in its booth exhibit featuring products from the brands; Hills, Rubi, Alphalux, Kaze, Birke, Sefa, Pozzi, Hamden, and many more brands. Wilcon’s standard booth activities such as product presentations, fun games with exciting prizes, raffle giveaways and other engaging activities are present in this year’s trade show. 

This year, Wilcon aims to upscale customer experience through its continued store expansion, strategic partnerships, and more product offerings that are tailor-fitted to the needs and demands of the customers. Close to reaching the 100th store mark, Wilcon is cooking up more surprises for its loyal customers.

Wilcon is at the forefront of providing premium products that align perfectly with current industry trends. It carries a limitless product selection ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances, and other DIY items. It operates a vast network of stores nationwide, serving homeowners and professionals in their construction and renovation needs. As a trusted building partner, Wilcon Depot continues to push boundaries by incorporating digital initiatives and providing its customers with an exceptional shopping experience in in-store or online formats.

Visit any of the 11 Wilcon Depot branches in Visayas (Makato, Aklan;Dauis, Bohol; Mandaue City, Cebu; Talisay City, Cebu; Jaro, Iloilo; Sta. Barbara, Iloilo; Ormoc City, Leyte, Tacloban City; Bacolod-Talisay, Negros Occidental; Villamonte, Bacolod and Roxas Capiz). 

For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts on Facebook, Instagram, and Tiktok. or subscribe and connect with them on Viber Community, LinkedIn, and YouTube. Or you may contact Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries.

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