There seems to be no stopping the Wilcon juggernaut of expansion.
On September 13, 2024, the leading home and building solutions store opened store #98 in the burgeoning district of Pala-Pala, Cavite. This expansion echoes Wilcon’s steady and strong commitment to bring high-quality building materials and home improvement solutions closer to the growing communities of Cavite, as it advances toward its #FlyingHighTo100 expansion campaign.
Two more to go! Wilcon Depot, the Philippines’ leading home improvement and construction supply retailer, proudly opened its 98th store in Pala Pala, Cavite—its 8th branch in the province. The grand opening was attended by its esteemed guests, including HCG Brand Ambassador Mark Rivera, Wilcon Depot AVP for Sales & Operations Erine Borja, Matimco Modern Sales Director Jeffry Go and President & CEO Charlie H. Liu, Wilcon Depot President & CEO Lorraine Belo-Cincochan, Dasmariñas City Vice Mayor Hon. Raul Rex R. Mangubat, Wilcon Depot SEVP & COO Rosemarie Bosch-Ong, Kent Floors Marketing Director Christian Tiu, HCG VP – Sales and Marketing David Chang, Davies VP for Modern Retail and International Sales Donald Magbayao, Limson Marketing CEO Carl Lim, along with Sampaloc I Barangay Captain Hon. Melencio B. Likot Jr.
Pala-Pala in Cavite stands as an ideal spot for Wilcon’s new store. Cavite, known as the Land of the Brave, is considered one of the best-loved destinations of investors due to the unmistakable potential of its local economy manifested by an increasing number of industrial establishments. Pala-Pala’s steady development reflects a pressing need for reliable construction materials, modern home fixtures, and sustainable building solutions. This is where Wilcon Depot steps in, offering a one-stop destination for homeowners, professionals, and DIYers looking to turn their vision into reality. The trust and confidence that remains in the province encourage Wilcon to introduce its brands to a wider market.
Wilcon Depot’s new store is another addition to the community. Although a milestone, Wilcon sees this successful launch a stepping stone to explore new opportunities for innovation and sustainability.
The opening of the Pala-Pala store marks another step toward Wilcon’s ambitious #FlyingHighTo100 campaign. As the company continues to strengthen its presence nationwide, it is now just 2 stores away from its 100th store target for 2025.
Wilcon Depot SEVP and COO, Ms. Rosemarie Bosch-Ong joyfully asserts, “With the robust economy and increasing demand for quality home products and services, we firmly believe that Wilcon Depot’s continued expansion in Cavite province will significantly contribute to the community’s development and the overall improvement of the lives of our fellow Filipinos”.
The same sentiments were shared by the President and CEO of Wilcon, Ms. Lorraine Belo-Cincochan. During her closing speech, she thanked the Caviteños for welcoming Wilcon again after the successful store opening of its branch in Naic last October 2023.
Wilcon Depot-Pala-Pala is the 8th store of Wilcon in Cavite joining big-box branches in Naic, General Trias, Bacoor, Silang, Kawit, Tagaytay, and Dasmariñas City in providing the Cavite province with home improvement supplies.
With Wilcon’s extensive range of products from trusted local and international brands, homeowners can access everything they need to build and transform their spaces. Its exclusive and in-house products include Pozzi for trusted bathroom solutions; Hamden Kitchen Appliances, an ideal partner for your kitchen needs; Alphalux, an energy-efficient lighting solutions brand; Kaze, an appliance brand that will help you live a healthy space; Hills, a trusted brand for construction and electrical power tools; P.Tech, your partner for reliable building materials; Rocersa, Emigres, STN Ceramica, Stylish Spanish Tiles with a contemporary interpretation of a classic style; Arte Ceramiche, Verona Tiles, and Saigres, Asian tiles for a more sophisticated home; Energie Ker, Gardenia Orchide, and Novabell, Sophisticated Italian Tiles; Grohe and Kohler for bathroom and plumbing solutions; Franke, convenient kitchen solutions; and Rubi a partner when it comes to tile cutting necessities; and among many other brands, are made accessible in the new Wilcon Depot Roxas, Capiz.
Start building big ideas with Wilcon Depot and shop daily at its newest store from 8:00 AM to 7:00 PM. Visit Wilcon Depot Pala-Pala located at Aguinaldo Highway, Brgy. Sampaloc 1, Dasmarinas City. Valued customers can also shop online at Wilcon by visiting shop.wilcon.com.ph/.
For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts on Facebook, Instagram, and TikTok, or subscribe and connect with them on Viber Community, LinkedIn, and YouTube. Or you may contact Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries.
