Wilcon Depot executives take the stage to celebrate the remarkable achievement of reaching 100 store milestones. (Left to Right) Present in the photo, VP for Finance Jea Reyes, VP for Information Technology Keith Chan, VP for Investor Relations Mary Jean Alger, SVP for Product Development Eden Godino, EVP and Treasurer Mark Belo, SEVP-COO Rosemarie Bosch-Ong, Founder and Chairman Emeritus Dr. William Belo, President and CEO Lorraine Belo-Cincochan, EVP and CPO Careen Belo, SVP for Human Resources Grace Tiong, VP for Global Sourcing Michael Tiong, VP for Internal Audit Lauro Francisco and VP for Projects Alen Alban.
Home improvement retailer Wilcon Depot celebrated its 100th store legacy milestone on January 21, 2025. Gathering longtime industry partners, suppliers, and media partners, Wilcon presented a memorable event that showed the company’s resilient and enduring journey in the home retail industry.
The Shangri-La The Fort buzzed with excitement with more than 500 guests, a mix of local and international attendees united for this achievement. Ms. Rosemarie Bosch-Ong, SEVP & COO of Wilcon Depot, extended a heartfelt welcome, reflecting on the company’s journey.
“What has helped us move forward was staying true to our simple yet powerful Filipino core values. With a good amount of courage, wisdom and heart, Wilcon Depot was able to defy the odds, or shall I say, gravity, and fly high to 100!” She continued with pride, “Tonight is not only a testament to how far we’ve come, but a reminder that our journey is far from over – it is only just beginning. Tara, join us to many more years, stores and milestones! Isang daan na Wilcon, isang daan pang Wilcon, isa lang ang daan: Wilcon.”
The program included various performances and a heartfelt tribute video foregrounding Wilcon’s journey. A key moment of the event was the presentation of “The Beacon” plaque to Dr. William T. Belo, founder and chairman emeritus of Wilcon Depot. Crafted by renowned Filipino artist Marge Organo, this exquisite glass sculpture symbolizes clarity, resilience, and brilliance—qualities that define Dr. Belo’s profound influence on Wilcon. His visionary leadership has transformed the company into a powerhouse in home improvement. Ms. Lorraine Belo-Cincochan officially closed the event thanking long standing partners, Wilcon’s executives, and lastly its hard working employees. “As my father always says – our workforce, our people, our human resources are Wilcon Depot’s greatest blessings.”
Wilcon’s journey began in 1977 with a humble 60-square-meter hardware store. Built on hard work and a vision to provide quality home improvement products, Wilcon steadily grew. expanding its offerings and store network. For 48 years, Wilcon became a trusted household name.
The #FlyingHighTo100 campaign embodies Wilcon’s pursuit of progress and commitment to serving communities with quality products and services. This expansion represents a step forward in providing homeowners and builders access to premium choices and reliable customer service. Since the home-improvement and building-products retailer went public in March 2017, Belo-Cincochan has led the family business on its most aggressive expansion yet. Wilcon – which includes Wilcon Depot big-box stores and Wilcon Home Essentials now DO IT WILCON shops reached the 100 stores milestone a year earlier than planned.
Continuing its legacy, Wilcon remains committed to its promise of helping Filipinos build better homes. As the company looks beyond its 100th store, its focus stays on empowering communities with accessible top-tier home solutions. The company is now setting its sights on accelerating the growth of its smaller store formats, making its offerings even more accessible to underserved areas in the country.
For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts on Facebook, Instagram, and TikTok, or subscribe and connect with them on Viber Community, LinkedIn, and YouTube. Or you may contact Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries.
