As the year draws to a close, Wilcon strengthens its presence with the significant opening of the first Wilcon Premier in the Subic Bay Metropolitan Authority (SBMA), on December 19, 2025. Established within the scenic landscapes and commercial progress of the Subic Bay Freeport Zone. This expansion is intended to catapult the region’s growth and development. An inspiring finale that not only concludes the year but also welcomes a new beginning.
Expect only high-grade, practical solutions and construction materials—all your needs in one place. This strategic location is ideal for nearby homeowners and property owners, offering quick access to supplies to keep projects on schedule.
On December 17, ahead of the official grand opening, a soft opening was held with SBMA Chairman Hon. Eduardo Jose L. Aliño, SBMA directors and administrators, and Wilcon Depot Chairman Emeritus Dr. William Belo. The event marked the official launch of the country’s first-ever Wilcon Premiere Outlet Depot. Guests were given an exclusive tour of the store, showcasing premium selections of tiles, sanitarywares, construction materials, plumbing solutions, living room furniture, tools, appliances, and more—perfect for upcoming home-building projects within SBMA. The celebration featured a ribbon-cutting ceremony, a photo opportunity, a shared meal, and exciting discussions about the future of the newest Wilcon branch.
Wilcon Premier grand opening in SBMA, Subic Bay Freeport Zone on December 19. Gracing the ceremonial ribbon cutting are: (L-R) Kohler Co. Country Manager, Mr. Pio Enrique Gutierrez, Matimco President and CEO, Mr. Charlie H. Liu, Wilcon Depot VP for Investor Relations, Ms. Jean Alger, Wilcon Depot President and CEO, Ms. Lorraine Belo-Cincochan, Zambales Congressman for the 1st District, Hon. Jefferson F. Khonghun, Wilcon Depot SEVP and COO, Ms. Rosemarie Bosch-Ong, LIXIL Philippines Commercial Leader, Mr. Hermie Limbo Limson Marketing President and CEO, Mr. Carl Dexter Lim, Wilcon Depot AVP for Sales and Operations, Mr. Francis Lazaro.
Building on the momentum of the soft opening, the official grand opening of the Wilcon Premiere Outlet Depot was held on December 19. To mark this major milestone, Wilcon Depot President and CEO Ms. Lorraine Belo-Cincochan and SEVP-COO Ms. Rosemarie Bosch-Ong, together with local government unit (LGU) officials, industry partners, and media representatives, joined the celebration.
During the remarks, Ms. Bosch-Ong shared that Wilcon resonates with the city and aims to create a meaningful connection for the community. “We are here to provide the foundation and the finishing touch for your dreams. We bring you products that are as dependable and resilient as the people of this community.”
In addition, Ms. Belo-Cincochan recognizes the common difficulties in property development, and overcoming such hurdles becomes a goal. “We know that building, renovating, or even just tackling a repair can feel overwhelming. It’s a journey full of decisions. That’s why we exist. Wilcon Depot is here to be your genuine, trusted partner.”
Wilcon’s direction is clear and determined with its new settlement in SBMA. With the site’s flourishing infrastructure and thriving tourist sites, the company recognizes that a depot offering a wide array of high-grade, high-quality products is a top priority for maintaining the prospering economy.
Surrounding municipalities, businesses, and homes can find diverse home improvements and have the items delivered and installed without the need for extended travel. In this way, Wilcon also promotes sustainability by reducing travel time and minimizing transportation expenses.
Building big ideas doesn’t stop here. Wilcon will use this milestone as a springboard to develop even more innovations with every step toward the top. Its commitment to the Filipino home improvement industry remains steadfast and uncompromised.
Whether in need of tiles, sanitaryware, plumbing, furniture, home interiors, building materials, hardware, electrical supplies, appliances, or other do-it-yourself items, the Wilcon Premier in SBMA is the way to go. Open daily from 8:00 am to 7:00 pm. Visit the store at Sampson Road, Central Business District, Subic Bay Freeport Zone, or explore products online via shop.wilcon.com.ph.For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts on Facebook, Instagram, and TikTok, or subscribe and connect with them on Viber Community, LinkedIn, and YouTube. Or you may contact the Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries.
