The country’s leading home improvement and construction supplies retailer, Wilcon Depot, sustained its momentum in nationwide expansion after marking a significant milestone with the simultaneous opening of its two new branches in Salawag, Dasmariñas, Cavite and Angeles City, Pampanga on January 30, 2026.
The expansion across CALABARZON and Central Luzon underscores Wilcon Depot’s strong commitment to bringing quality, accessible, and reliable home improvement solutions closer to Filipino communities, regardless of the distance.
In CALABARZON, the opening of Wilcon Depot Salawag represents the company’s tenth store in Cavite, affirming its strong presence in one of the Philippines’ fastest-growing and most dynamic provinces. This newest addition complements Wilcon’s existing Cavite branches located in Naic, General Trias, Bacoor, Silang, Kawit, Paliparan, Pala-Pala, Tagaytay, and the recently launched Carmona store.
Barangay Salawag is known for its rich cultural and spiritual heritage, with its name derived from the once abundant Salawag Bamboo traditionally used in building homes or bahay kubo. Over the years, it has evolved into a dynamic and growing community grounded in faith, resilience, and progress.
As one of the largest barangays in Dasmariñas, Salawag is a key part of Cavite’s economic landscape. The province continues to thrive through a balance of agriculture and industry, supported by favorable soil and climate conditions, and sustained by robust industrial and infrastructure development.
With the opening of its Salawag branch, Wilcon Depot brings greater access to high-quality and sustainable home improvement solutions, including water-efficient products from brands such as Sefa and Pozzi, designed to promote responsible water use.
In Wilcon Depot Salawag (L-R) Wilcon Depot – AVP for Sales and Operations, Ms. Catherine Guingab; Mariwasa President, Mr. Nipan Boonbandarn; Leader, Philippines, LWT APAC Mr. Hermie Limbo; Dasmariñas City Vice Mayor, Hon. Elpidio “Third” Barzaga III; Wilcon Depot President and CEO, Ms. Lorraine Belo-Cincochan; Dasmariñas City Mayor, Hon. Jennifer “Jenny” Austria-Barzaga; GT Stoneworks President, Mr. Gary James Go; HCG President Mr. Eugene Lin; and Kohler Co – Country Manager, Mr. Pio Enrique Gutierrez.
Dasmariñas City Mayor Jennifer ‘’Jenny’’ Austria-Barzaga said the opening of Wilcon Depot in Salawag marks not only the company’s continued growth, but also another milestone in the city’s ongoing development.
‘’We welcome Wilcon Depot as a valued partner in progress. Your presence here brings new opportunities [like] job opportunities, and of course, accessibility para sa mga mamimili natin.’’ She added.
Meanwhile, Wilcon Depot’s Angeles City opening further strengthens the company’s reach in Central Luzon, becoming its sixth branch in Pampanga. The new store joins Wilcon’s existing locations in Dolores and San Nicolas in San Fernando, Mexico, Pampanga, Dau in Mabalacat, and Lubao – home to Wilcon’s notable 100th store.
Known for its vibrant culinary scene, and rapid urban development, Angeles City continues to attract residents, investors, and industries that fuel regional growth. Wilcon Depot will further boost this development by serving homeowners, contractors, and business owners in Angeles and nearby towns with greater convenience, modern solutions, and dependable support for their building and renovation needs.
In Wilcon Depot Angeles (L-R) HCG Senior Manager for Distributorship Sales, Mr. Paul Wu; Representative of 4th District of Pampanga, Hon. Congressman Carmelo “Pogi” Lazatin Jr.; Political Officer III, Ms. Mina Cabiles; Representative of Angeles City, Hon. Mayor Carmelo “Jon” Lazatin II; Angeles City Information Officer, Mr. Jose Aubrey Pelayo IV; Wilcon Depot AVP for Sales and Operations, Ms. Erine Borja; Angeles City Tourism Officer, Ms. Louie Lazatin; and Matimco President and CEO, Mr. Charlie Liu.
Representing Angeles City Mayor Hon. Carmelo ‘’Jon’’ Lazatin at the opening, City Information Officer Jose Aubre Pelayo IV conveyed the mayor’s warm greetings and enthusiasm for the new Wilcon Depot store. He notes that the store’s presence signals further growth and development for the city.
Pelayo IV mentioned that Angeleños welcomes the opening, as it makes home and construction solutions more accessible and supports Angeles City’s goal of becoming a thriving metropolis. ‘’Finally, we have a Wilcon Depot na masasabi nating dito sa Angeles City. We don’t need to go as far as Dau (Mabalacat) at saka do’n sa other end ng City of San Fernando.’’ He added.
Over convenience, the back-to-back depot openings in Salawag and Angeles highlights Wilcon’s commitment to growing alongside communities and supporting development beyond Metro Manila.
This expansion across CALABARZON and Central Luzon reflects Wilcon Depot’s steady commitment to community growth and nationwide development. Staying matatag amid evolving challenges, the company continues to move forward by adapting best practices, strengthening collaborations, introducing new products, and extending reach to serve more Filipinos by opening more stores.
Wilcon Depot President and CEO Ms. Lorraine Belo-Cincochan shared in her speech that the meaningful back-to-back store openings in Salawag and Angeles are a powerful expression of Wilcon’s Tatag in action – the resilience that keeps the company moving forward, the courage to expand, and the consistency to serve the communities wherever they needed.
‘’Each new store is more than a milestone – it is our commitment to empower local communities, create opportunities, and help build better homes and stronger futures for the Filipino families. Wilcon’s ‘’Tatag’’ trait emphasizes that growth is a shared journey of progress across the nation.’’ She added.
For nearly five decades, Wilcon Depot has been the trusted destination for a wide and high-quality range of products – from tiles, sanitaryware, and furniture to construction materials and DIY essentials. Through its value-for-money offerings from both local and international brands such as Heim, Grohe, Kohler, Pozzi, Franke, Hills, and P.Tech, Wilcon continues to empower Filipino households to build safer, more functional, and more beautiful living spaces.
Wilcon Depot Salawag is located along Molino-Paliparan Road in Barangay Salawag, Dasmariñas, Cavite, while Wilcon Depot Angeles stands along the Fil-Am Friendship Highway in Barangay Sto. Domingo, Angeles City, Pampanga. Both branches are open daily from 8:00 AM to 7:00 PM.
Customers may also shop online at shop.wilcon.com.ph or through Wilcon’s Call, Collect and Deliver (CCD) Program via branch Viber numbers or the 88-WILCON Hotline (02) 88-945266.
For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts on Facebook, Instagram, and TikTok, or subscribe and connect with them on Viber Community, LinkedIn, and YouTube. Or you may contact Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries.
