Building big dreams is taking the center stage once again as Wilcon returns to Worldbex Premier 2026, showcasing four days of newly developed visions and living upgrades at the World Trade Center Metro Manila.
This year’s Worldbex central theme, “Building Opportunities, Sustaining Lives,” aligns with Wilcon’s vision of empowering homeowners by delivering groundbreaking solutions and qualified expertise to make their dream homes a reality. The venue welcomes over 180,000 guests, including industry leaders, suppliers, and visitors, all connected through various opportunities and meaningful interaction.
Running from March 12 to 15, from 10:00 a.m. to 7:00 p.m., the exhibition highlights Wilcon’s continuing commitment to empowering Filipino homeowners and industry professionals through high-quality products, innovative solutions, and expert support.
At its booth, Wilcon features a wide range of trusted brands tailored to Filipino home-building and renovation needs, including P.Tech, New Tech Tile, Franke, Hamden, Bellini, Zircon, Hills, Rubi, Direct Hardware, Alphalux, Atelier, Grohe, and Solutherm—offering visitors a glimpse of the latest in design, functionality, and durability for modern living spaces.
Ms. Lorraine Belo-Cincochan, President and CEO of Wilcon Depot, marks the official opening of the ribbon-cutting ceremony of Wilcon’s booth. She shares, “Being part of this year’s exhibition is especially meaningful to us, as its theme, ‘’Building Opportunities, Sustaining Lives,’’ perfectly aligns with our mission – building not just structures, but a better future for Filipino communities.”
Wilcon Depot President and CEO Ms. Lorraine Belo-Cincochan led the ceremonial ribbon-cutting for the Wilcon booth on the first day of Worldbex 2026 on March 12, 2026. With the theme “Building Opportunities: Sustaining Lives,” the event marks Wilcon’s participation in one of the country’s premier building and construction expos, highlighting its continued commitment to innovation, quality products, and strong partnerships in the Philippine construction and home improvement industry. Present at the event (L-R) Wilcon Depot Project Sales Dept. Executive Manager Arnold Ologuin, AVP for sales and operations Desiree Cuerdo, President and CEO Lorraine Belo-Cincochan, Wilcon Ambassador Tessa Prieto, LWT APAC Leader Marketing and Retail-Philippines Emily Rose Besavillia, Wilcon Depot AVP for Sales and Operations Erine Borja, and Rubylyn Candelaria.
Enhancing the exhibit experience, Wilcon is also promoting its MyWilcon ABCDE+ Loyalty Program, which offers exclusive benefits for industry professionals. Architects, builders, contractors, designers, and engineers can sign up for free and enjoy privileges designed to support their projects and professional growth.
The program’s benefits also extend to Overseas Filipino Workers (OFWs) who are building or renovating homes in the Philippines. Through the loyalty program, Wilcon makes the home-building journey more accessible and convenient, even for Filipinos working abroad.
The exhibition is set at World Trade Center Metro Manila and remains one of the most anticipated centers for trade shows and events. Among other leading local and international companies, Wilcon actively contributed innovative materials, services, and resources, which have succeeded in improving the Filipino household for years.
Expect an exhibition of sustainable and transformative developments that meet a wide range of construction and design needs of homeowners and builders. Beyond the showcase, engaging activities, enriching learning experiences, and memorable moments await, which are sure to make the visit truly worthwhile.
Check out the Wilcon Booth at the Worldtrade Center to discover more about the latest smart upgrades and best construction essentials you can use to bring your projects to life!
For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts on Facebook, Instagram, and TikTok, or subscribe and connect with them on Viber Community, LinkedIn, and YouTube. Or you may contact the Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries.
