More than just a race, the Wilcon 10-Miler Run brought together a vibrant community of runners united by a shared goal—to challenge themselves, promote a healthier lifestyle, and make a positive impact. Guided by the vision “Building Home. Breaking Limits.,” Wilcon’s inaugural running event celebrated endurance, camaraderie, and the power of giving back.
The highly anticipated Wilcon 10-Miler Run ran its course on June 21, 2026, with runners from all over the metro crossing the finish line at Parqal, Aseana City, Parañaque.
Empowered by the vision “Building Home. Breaking Limits,” the Wilcon 10-Miler Run is the first-ever running event from Wilcon that bridges the home and running realms. Organized with MNL City Run, it takes a step beyond building homes by advocating for health and encouraging Filipinos to participate in challenging activities. Moreover, the run’s pulse is the collective purpose of giving back, as the funds raised are shared among humanitarian and environmental initiatives.
Before the races began, participants gathered at the venue and geared up for their respective categories. Hosts Migs Gomez and Tintin Padilla welcomed the runners and guided them through the program, announcements, and race procedures. To further energize the crowd, coach Maurice Lue led a dynamic warm-up session that helped participants prepare both physically and mentally for the challenge ahead. Equipped with Wilcon’s exclusive race kits and gear, runners were ready to take on the flagship 16KM, 10KM, and 5KM race categories.
As the races commenced, the course came alive with the determination and perseverance of every participant. From first-time runners to seasoned athletes, each stride reflected the spirit of pushing boundaries and embracing new challenges.
Along the route, runners were supported by hydration stations and race marshals who helped ensure a safe and enjoyable experience from start to finish. With every kilometer bringing them closer to their goals, participants embodied the event’s commitment to health, wellness, and community engagement.
After crossing the finish line, runners joined a cool-down Zumba session led by Coach Jaymie Obinguar to help stabilize their bodies and heart rates. To cap off the celebration, participants gathered at the Wilcon-themed Race Village, where snacks, refreshments, and fun activities as well as loots, awaited as a reward for their achievement and perseverance.
During the opening program, President of Wilcon Foundation and Wilcon Depot SEVP-COO, Ms. Rosemarie Bosch-Ong, shared a message on the significance of the Wilcon 10-Miler Run and the positive impact it creates for communities and the environment. “This event is more than just a race. Every step taken today represents a shared commitment to making a positive difference in the lives of others. Through this initiative, we hope to contribute to causes that support environmental conservation, humanitarian assistance, and sustainable wildlife management.”
Wilcon representatives, namely the President of Wilcon Foundation, SEVP-COO Ms. Rosemarie Bosch-Ong; VP- Marketing Mr. Alen Alban; and Wilcon Depot SVP-Product Development Ms. Eden Mandap, along with Wilcon Sales and Operations AVP, handed over the donation check to the beneficiary representatives of Alagang Kapatid Foundation Inc., ABS-CBN Bantay Kalikasan, and Crocodylus Porosus Philippines Inc.
Embodying its commitment to building stronger communities through collaboration and shared purpose, Wilcon Depot successfully held its first-ever Wilcon 10-Miler Run at Parqal, Aseana City, Parañaque City, on June 21, 2026. Present during the ceremonial awarding of beneficiaries [from L-R] were AVP for Sales and Operations, Mr. Raymund Dolores; AVP for Sales and Operations, Mr. Francisco Lazaro; TV5 Foundation – Alagang Kapatid Project Support Senior Staff Ms. Lorena Barrion; VP for Marketing, Mr. Alen Alban; President of Wilcon Foundation and Wilcon Depot SEVP-COO, Ms. Rosemarie Bosch-Ong; Crocodylus Porosus Philippines, Inc. Chairman, Mr. Vic Mercado; Crocodylus Porosus Philippines, Inc. Program Director, Mr. Rainier Manalo; ABS-CBN – Bantay Kalikasan Program Head, Ms. Sar Alcayde-Agcaoili; Wilcon Depot SVP-Product Development, Ms. Eden Mandap; and AVP for Sales and Operations, Mr. Rowell Suarez.
Proceeds from the Wilcon 10-Miler run are allotted for the beneficiary’s charitable initiatives. In trusted hands, the Alagang Kapatid Foundation Inc. is dedicated to helping the underserved Filipinos by offering subsistence needs covered in their disaster response as well as medical and social services programs. The ABS-CBN Bantay Kalikasan supports Philippine biodiversity and environmental practices through community projects and waste management. Crocodylus Porosus Philippines Inc. advocates for the sustainable management and conservation of endangered crocodiles in the Philippines. Alongside the excitement and achievement of the run, the Wilcon 10‑Miler entrusted the collective contributions to uplift communities long after the race was over.
Top finishers of each race category were invited to the podium to be recognized for their outstanding drive to cross the finish line.
Kicking off the podium presentations were the 16KM winners in the female division. For the female division, Edna Magtubo clinched the top spot, followed by Jessa Mae Roda in 2nd place and Marjorie Diangkinay in 3rd. In the 16K male category, Gilbert Muge emerged as the champion, with Ritchie Estampador securing 2nd place and Jaren Ganan rounding out the podium in 3rd.
In the 10K female division, Meljoy Gonzales emerged as the champion, with Bernadette Sales finishing in 2nd place and Lorely Magalona taking 3rd. Among the male runners, Alfuence Braza earned the top spot, followed by Norman Reyes in 2nd place and Alvin Dagios in 3rd.
Completing the awarding ceremonies were the 5KM runners. Kaye Kayralyn Villanueva claimed the championship title, followed by Geneva Valmeo in 2nd place and Jessica Lina in 3rd. In the 5K male division, Jomm Lacanilao-Gay secured 1st place, while Casper Ojeda and Joriel Magdaraog completed the podium in 2nd and 3rd place, respectively.
Exclusive loot bags extended to all runners, with a complimentary finisher medal, towel, and shirt to commemorate their well-earned accomplishment.
The staging of the Wilcon 10‑Miler Run marks a promising milestone. For nearly 50 years, it has been a journey of breaking barriers for Wilcon. The company has gone beyond being just a retail business, standing as a trusted building partner. We start with you—not only by helping you build a home where you can thrive, but also by supporting you in breaking limits for your personal growth.
The overall success of the Wilcon 10-Miler Run was made possible through the collaborating brands, including the Platinum partners Boysen, American Standard, HCG, Kohler, Sefa, and Pozzi. Diamond partners consist of Kohler, Bestank, Rain or Shine, Primeo, Hills, Kessel, Heim, P. Tech, Landlite, ABC Phils., and Santé Barley Max. The Gold Partners are Sentry, Primero, Birch Tree, and Azumi Boutique Hotel. Silver Partners, which covered HomeAid, Kent Floors, Apo Floors, Hafele, Big Ass Plank, Fitbar, Park Access, Salonpas, Unilab, Diabetasol, and Luxxe White.
Media partners that offered their support to the event are Esquire, Inquirer, Manila Bulletin, Blueprint, and Solar Studios Inc. The following organizations served as supporting media: The Manila Times, Business World, Joyful Wellness, Business Mirror, Outcomm Inc., and ABS-CBN News Channel.
Official hydration partners have been NatureSpring and Hydration-Power Endurance.
Special thanks to the official organizer, MNL City Run, and the Wilcon 10-Miler official partners, Parqal, Aseana City, and the Philippine Reclamation Authority.
For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts on Facebook, Instagram, and TikTok, or subscribe and connect with them on Viber Community, LinkedIn, and YouTube. Or you may contact the Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries.
